Valhalla Pines - Visual Identity

During the summer of 2018, I briefly stayed at a small campground & guesthouse called Valhalla Pines near Slocan Lake and Nelson, BC. Upon getting to know the kind owner, he expressed interest in having me design a logo for the campground to be used for signage and marketing. This particular place on earth is breathtakingly beautiful and tranquil, and my experiences there are ones I will never forget and hope to add to soon. The identity and vibration of Valhalla Pines was imprinted in me, and I returned home and began eagerly working on branding concepts. I was intoxicated by the love and thriving beauty present at the campground and wanted to be a part of getting the word out so that more people could experience the wonders it holds. The owner had mentioned he wanted elements of nature included in the visual identity, specifically a pinecone or a tree. Pinecones are fascinating to me, and I began examining them to decide if it felt right to incorporate them into the design. Though it is common to see a pinecone in logos, I had not seen the growth pattern (seen at the base) used before and I immediately felt that this pattern encompassed the vision I had for the Valhalla Pines identity. I first studied and traced pinecones and images of them, and then digitally rendered the pattern. I feel that the design emulates something sacred; it represents the fascinating mathematical perfection found in nature while captivating the eye, drawing it into an infinite spiral of life and growth.