Marketing - Victoria Park

For my Information Design program internship, I worked as third-in-command at the Victoria Park BIA (Business Association) as the in-house designer. I helped create an app and a system process for a local rewards program/complementary currency and produced messaging and marketing materials. I met with app developers and business owners, taking charge of the design process and recruiting interested members. I designed marketing materials for events such as Sled Island, Stampede and Pride. I learned to edit websites using drupal and created an instructional manual for internal use. I wrote articles and took photos for the company blog. I worked with WordFest to create a map of the area including digital renders of local venues and landmarks as well as a print advertisement for Victoria Park which were printed in the annual magazine. I gained experience hosting events, specifically hosting a 2-day outdoor festival. I helped manage the organization's social media channels, writing copy and rendering digital illustrations for campaigns; learned hootsuite, post scheduling, planning photoshoots, re-posting relevant content. I designed, produced, and implemented street pole decals as part of an urban tacticalism strategy. I also gained experience rendering technical and architectural diagrams. Finally, I acted as a photographer at events; gaining proficiency in photography and photoshop.