Wasted Magazine

For a document production class, I was tasked with creating a magazine which revolved around one of the 17 UN Sustainable Development Goals–I chose responsible production and consumption. The title of my magazine is Wasted. I was inspired by the idea that our planet is being wasted by its inhabitants, and felt that the phrase “wasted” was eye-catching because it has multiple meanings and is used often as a slang term. The tagline "Because we need a plan(et)" is a play on words which emphasizes the fact that we need to take action now, as well as establish that the magazine is about the earth and sustainability. I chose soft pastel shades for my magazine with lots of grid use, geometric shapes and clean type. I wanted the publication to feel calming and easy to look at but also modern, European and eye-catching. I chose Helvetica Neue and Hoefler Text as my main typefaces. I felt that Helvetica complemented the geometric modern edge and that Hoefler kept it grounded and stylish. I chose to use black and white photography for the goals and colour coded the goals by the 4 categories that they fall under. For my feature I chose to go with cool-toned colour photography and lots of graphic elements. I felt that this separated the goals from the feature while still fitting in with the theme.