Souvenir
For a digital design class, I was given an assignment to create a mockup of a one-page website which served to personify a typeface of my choice. I chose ITC Souvenir, a font which rose to popularity in the 1970s. I personified the typeface as a boozed-out uncle living in the past, an individual who makes a fool of themselves but is loved regardless. This was based on research which revealed that Souvenir was seen as a joke by designers in its heyday, but it has managed to maintain popularity and evokes nostalgia and friendliness in its presentation. The design is therefore heavily influenced by the 1970s, with collage style images and illustrations throughout which bring Souvenir to life.