Entelecha Logo & Branding

Logo & Branding completed for Entelecha Conceptions, a Nelson, BC based, woman-owned handmade clothing, jewelry and art retailer. Inspired by love of nature, fascination with the esoteric and mystical, and strong connection to sacred geometry, Entelecha's logo is layered and complex in meaning, but simple and clean in presentation. Incorporating a vesica piscis, the seed of life, lunar cycles and solar energy, this logo evokes images of ancient wisdom, feminine power, and the interconnectedness of all beings. Entelecha's name stems from the root word entelechy, defined as ‘the full realization of potential;’ ‘the soul,’ or ‘the supposed vital principle that guides the development and functioning of an organism.’